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Siracusa: Three Obvious Factors for Apple Tablet Success

So how will an Apple tablet distinguish itself without any headline technological marvels? It'll do so by leveraging all of Apple's strategic strengths. Now you're expecting me to say something about tight hardware/software integration, user experience, or "design," but I'm talking about even more obvious factors.

  • Customers - Apple has over 100 million credit-card-bearing customer accounts thanks to the success of iTunes.

  • Developers - Over 125,000 developers have put over 100,000 iPhone OS applications up for sale on the App Store. Then there are the Mac OS X developers (though of course there's some overlap). Apple's got developers ready and able to come at the tablet from both directions.

  • Relationships - Apple has lucrative and successful relationships with the most important content owners in the music and movie businesses.

Siracusa posits that there will be no super-awesome new feature to the anticipated Apple tablet, but instead that these three things alone will position Apple to find success in this category where others have tried and failed.
I wonder if without seizing on some new but available concept or technology, the table would not risk becoming a largely unrealized device like the Apple TV (which i own). The Apple TV only seems to take advantage of Customers and Relationships, the developers are completely out of the loop.
As interested as i am in a tablet like device, it has to be more than a big ipod touch or else It will not replace my existing powerful mobile computing device (my iPhone).