Adobe to buy Omniture for $1.8B, 3Q profit slides
Adobe to buy Omniture for $1.8B, 3Q profit slidesNEW YORK — Adobe Systems Inc. said Tuesday it will buy the Web analytic software company Omniture Inc. for about $1.8 billion, giving the maker of content-creation software a way to let marketers measure the effectiveness of such content.
my gut says, bad for Omniture.
